MassBike Launches "Same Roads, Same Rules" Campaign
Written by Lauren LeClaire
December 04, 2009
In response to the sharp rise in bicycle commuters and recreational bicyclists, MassBike, in partnership with the Massachusetts Department of Transportation, the Executive Office of Public Safety and Security, the Department of Conservation and Recreation, and the Department of Public Health, has launched a new safety campaign to educate both bicyclists and motorists about the role of bicycles on the state's roads. The centerpiece of the Same Road, Same Rules campaign is an educational website at www.SameRoadsSameRules.org.
The Same Roads, Same Rules website focuses on the most important things both motorists and bicyclists need to know about the role of bicycles on the road. Visitors can explore safety tips for bikes or cars, detailed information about state laws, or common myths and misconceptions from both bicyclist and motorist perspectives.
Even though winter is upon us, we want to keep bicycling in the public consciousness year-round. With our agency partners, we will be expanding the reach of the campaign next Spring with a major media blitz, street teams, and more. We encourage everyone to spread the word to all the bikers and drivers they know, and to post comments on the Same Roads, Same Rules website - we may use your ideas to make the campaign even better!