The League of American Bicyclists recently recognized Breakstone, White & Gluck with a Silver Level Bicycle Friendly Business (BFB) award for the second time. Breakstone, White & Gluck joins 34 other bicycle-friendly businesses in Massachusetts.

Breakstone, White & Gluck, a Boston personal injury law firm, was recognized for its Project KidSafe campaign and 10 years of building strong community partnerships to reach low-income children and others with bicycle helmets. Breakstone, White & Gluck, and its community partners – over 50 police departments, bike committees and local groups – have now given away over 33,000 bicycle helmets to children since 2013. 

“We congratulate Breakstone, White & Gluck, which is most definitely a bicycle-friendly business worth celebrating,” said Galen Mook, MassBike's Executive Director. “Through the Project KidSafe campaign, the firm has given away thousands of helmets to help protect children and other cyclists, while also helping many groups organize community events that focus on cycling. This award is recognition for all the collaborations.” 

By donating free helmets, Breakstone, White & Gluck wants to encourage children to wear a helmet – every time they ride. 

“It’s critical that children have a helmet and wear one every time they ride a bike to protect against head injuries,” said David W. White, Marc L. Breakstone and Ronald E.  Gluck. “A child’s brain is going to take them through life so we want them to have fun riding but always protect themselves.” 

In addition to its work to protect children, Breakstone, White & Gluck was recognized for more than 20 years of supporting bicycle clubs and safety advocacy organizations, including MassBike, Boston Cyclists Union, Charles River Wheelers, Northeast Bicycle Club, and the New England Mountain Bicycle Association (NEMBA). The firm also partners with Massachusetts Safe Routes to School which uses the Project KidSafe donation to give students in low-income communities a helmet so they can participate in school bike rodeos, special programming, and events.

MassBike is proud to partner with Breakstone, White & Gluck and their Project KidSafe program, as their Silver Level Bicycle Friendly Business Award clearly shows, they have been doing great work to make Massachusetts a better place to ride for bicyclists of all ages.

The League of American Bicyclists provides advocates and change-makers a roadmap to make their communities, businesses, and universites more bike-friendly through their Bicycle Friendly America Program. With its recent announcement for Bicycle Friendly Business Award recipients, the League has now honored 1,471 businesses since 2008. You can learn more at www.bikeleague.org/bfa