Craft Sportswear and MassBike Both Celebrate 40 Years with Partnership

“Bicycling has always been one of Craft’s heritage sports so our partnership with MassBike is a perfect fit,” said Jon Howard, Craft’s Director of Consumer Sales and Marketing. “With the organization’s focus on encouraging bicycling for fun and fitness, MassBike will be more than welcomed by our custom cycling partners for years to come”

“Increasingly we believe advocacy is not just about riding in cities but riding in the suburbs and in the country,” stated MassBike Executive Director Richard Fries. “This is where clubs ride. The club system is critical to making cycling safer and more courteous for all road users. The partnership with Craft reinforces this concept.”

Since 1977 Craft has been boosting the sport experience by designing functional and innovative sportswear. Our Swedish heritage is rooted in cycling, cross-country skiing and running where we work closely with professional athletes and national teams on designing the highest level of performance apparel. These designs, technologies and innovative materials are carried through all our collections and ultimately offers functional sportswear that enhances your experience in every condition. For more information on CRAFT in North America, visit